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As a new mum working and living in France, Selina Russell found lots of stylish baby products which her friends just couldn’t buy in the UK. She soon found herself sourcing state-of-the-art items for fellow new mums, and before she knew it, Cheeky Rascals was born! Her dream was to make life easier for families with super-swish tried and tested products, and over 20 years on, her founding principles haven’t changed.