August 26, 2021
Annabel Karmel has teamed up with Young’s Seafood to launch a duo of fish-based, frozen children’s meals.
The duo – Fish & Chip Shapes and Cheesy Fish Pie – were created “to up children’s intake of omega-3” and would count towards their 5 a day, said the brand.
They are made with cod, pollock and Atlantic salmon, and will roll into the mults from 2 September (rsp: £1.75/200g).
The range would help children “explore the deliciousness and nutrient benefits of fish, while also offering parents convenience and peace of mind when it comes to quality”, said Karmel.
She added she was “on a mission to encourage little ones to widen their net and consume a greater amount and variety of fish to boost their omega-3 intake” and was “thrilled to be working with Young’s”, which had “long been committed to responsibly sourced fish”.
Packs will be adorned with diver and pirate characters designed to “feed imaginations”.
They would “become hero lines within the brand’s marketing activities, tapping into Annabel’s 1.5 million weekly digital reach”, added the brand.