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It’s the hottest family-friendly shopping event of the year – The Baby Show is back at Olympia London, 20 – 22 October 2017, with everything you need for bump, baby and you!

The ideal event for new or expectant parents, not only can you grab exclusive shopping offers, the show offers visitors a unique opportunity to hear from the UK’s leading baby experts with specialist talks on birth, sleep, breastfeeding & more.

We’re also excited to announce that Annabel will be headlining The Baby Show Stage with MadeforMums. So, if you’re thinking about weaning or want to put your feeding questions to Annabel, don’t miss Annabel’s exclusive Essential Guide to Feeding Your Baby talk:


Friday 20th – 13:15

Saturday 21st – 13:15

Sunday 22nd- 14:00


Check out The Baby Show Stage with MadeForMums Show Timetable here.

Plus, don’t miss…

Exclusive show-only shopping offers

  • Compare, try & buy products from hundreds of leading & boutique brands
  • Shop the UK’s widest range of buggies, pushchairs and car seats under one roof
  • Stock up on all of your essentials from the UK’s biggest baby retailers, including Mothercare, Babies R Us, and Peppermint
  • See product demonstrations & get specialist advice from brand and product experts to help find the right products for you

Expert Information & Advice

  • Hear from top baby experts such as Clare Byam Cook, Andrea Grace and Milli Hill and listen to specialist talks on birth, sleep, breastfeeding, & more
  • Don’t miss Fearne Cotton’s  Q&A about her experiences of parenthood and her new book Yoga Babies
  • Learn invaluable, lifesaving skills with free baby first aid sessions at the British Red Cross First Aid Academy
  • Get support, information and personal advice at the ‘One To One with the Experts Area’ with a  15 minute private consultation with one of The Baby Show Experts

Family-Friendly & Fun

  • Make the most of the discounts and shop till you drop! Emma’s Diary Shop & Drop and Collect-by-Car service will look after your bags when your hands get full so you can keep shopping!
  • There will be a Tommee Tippee Feeding Area & a Lidl Changing Area with free nappies and wipes
  • To keep the little ones entertained, visit the My First Thomas & Friends™ Railway Pals™ Crèche
  • Watch daily fashion shows featuring a selection of irresistible items from The Baby Show exhibitors




* Saving based on standard on-the-door ticket price of £20. To book by phone call 08712310844. Calls cost 13p per minute plus your phone company’s access charge. Advance Box Office closes midnight 19/10/2017. £2.20 transaction fee applies per booking