There are so many reasons to love frozen food. But we have a corker; Annabel’s delicious recipes naturally frozen and perfectly balanced for speedy mealtimes.

Having listened to the needs of busy families, Annabel has cooked-up a special range to help make life a little easier. And seeing as most parents are already at home with freezing, we think we’re onto a winner! 

The ideal back-up for busy days, we’ve locked in that all-important goodness whilst ensuring that little ones will love every mouthful.


55% of parents told us they are under daily time pressures, and cooking often takes the biggest hit. Fear not. Our kids frozen meals were designed for those exact days – fresh tasting, nutritionally balanced freezer fillers packing in one of their 5 a day.


In blind tastings, 95% of mums couldn’t tell the difference between our frozen kids meals and Annabel’s freshly prepared recipes. That’s because we constantly benchmark our meals against Annabel’s original recipes for the very best mealtime experience. We don’t compromise on flavour.


45% of parents said it’s a challenge to get their children packing in 5-a-day. It’s no mean feat, but our new frozen meals are a tasty way towards their veggie intake. Annabel’s expert recipes ensure the veggies are cooked just how kids like them.


85% of parents told us that clearly labelled nutritionals is most important for them in buying a meal for their child. We couldn’t agree more, so our frozen front of packs give you all the information you need…low in salt, free from artificial flavours or preservatives, one of their 5-a-day, nutritionist approved, British Beef, responsibly sourced fish….and breathe!


92% of families already freeze food. After all, freezing is nature’s way of preserving food. Evidence of people freezing their food for storage has been found as early as 1000BC in China. They managed without artificial preservatives and so have we! All of our frozen kids meals are free from artificial additives or preservatives.


Did you know that frozen food can reduce household food waste by as much as 47%?

UK households ditch around 7 million tonnes of food each year – and much of that is down to buying more than is needed or a lack of planning. Having balanced options in the freezer for those busy days will keep little ones happy…and your wallets happy too.

Annabel Karmel Research 01.07.16 – 07.07.16

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